Google My Business Image Size Guide: Optimal Dimensions for 2025

Why Image Size Matters on Google My Business

Did you know that correctly sized images can increase your business profile visibility by up to 35%? As business owners compete for attention in the digital marketplace, the technical aspects of your Google Business Profile images have become crucial factors in standing out to potential customers.

Impact of correct image sizing on local SEO

When you optimize your business listings with properly sized images, you’re giving the search engine exactly what it needs to properly index your visual content. Google’s algorithms favor profiles that adhere to their image guidelines, rewarding them with higher placement in local search results and map listings.

Studies show that businesses with optimized images appear in 25% more discovery searches. Proper image optimization also reduces load times, decreases bounce rates, and signals to Google that your profile is actively maintained—all factors that contribute to improved local SEO performance.

How image quality affects user engagement and conversions

High-quality, properly sized images do more than satisfy technical requirements—they fundamentally transform how customers interact with your business online. Professional images that load quickly and display correctly across all devices have been shown to increase profile engagement by up to 42%. The image size requirements aren’t arbitrary—they’re designed to create the optimal user experience that drives conversions, particularly on mobile devices where most local searches now occur.

• Profiles with high-quality images receive 35% more website clicks
• Customers spend 88% more time viewing listings with proper photo size
• Call-to-action engagement improves by 31% with correctly sized visuals
• Direction requests increase by 29% for businesses with optimized photos

Google My Business Image Size Requirements by Category

Are you unknowingly limiting your business visibility with improperly sized images? Understanding the specific image size requirements for Google My Business across different categories is essential for maximizing your digital presence in 2025.

GMB Image Type	Optimal Dimensions (px)	Aspect Ratio	Max File Size
Cover Photo	1080 x 608	16:9	5MB
Profile Picture	250 x 250	1:1	5MB
Logo	500 x 500	1:1	5MB
Posts	1200 x 900	4:3	5MB
Product Photos	1200 x 900	4:3	5MB
Service Photos	720 x 540	4:3	5MB

What is the ideal size for GMB cover photos?

The ideal Google My Business post size for cover photos in 2025 is 1080 x 608 pixels, maintaining a widescreen 16:9 aspect ratio. This dimension ensures your cover image displays properly across desktop and mobile interfaces without awkward cropping or distortion. Google recommends a minimum resolution of 720p, though the SO9.io guide suggests using the full 1080 x 608 specification for optimal quality on high-resolution displays.

What size should photos be for GMB profile and logo?

For your profile picture, Google requires a 250 x 250 pixel image with a 1:1 aspect ratio. Remember that profile photos display in a circular crop on mobile devices, so position your subject in the center with adequate padding around the edges to prevent important elements from being cut off.

Business logos require a larger 500 x 500 pixel square format to maintain clarity when displayed at various sizes across Google services. This resolution ensures your logo remains crisp when shown on both the Google My Business listing and when it appears in Google Search results alongside your business information.

GMB post image size: 2025 recommendations

The recommended Google My Business post size for 2025 is 1200 x 900 pixels with a 4:3 aspect ratio. This dimension has been optimized to display properly across Google’s increasingly diverse ecosystem of devices and platforms, from mobile searches to desktop displays.

Parameter	2024 Specification	2025 Specification	Reason for Change
Dimensions	1080 x 608 px	1200 x 900 px	Better multi-device display
Aspect Ratio	16:9	4:3	Reduced cropping issues
Min Resolution	720p	1080p	Higher display quality
File Size Limit	5MB	5MB	Unchanged

Google’s shift to the 4:3 ratio for posts reflects their focus on mobile optimization, where the slightly more square format prevents excessive vertical scrolling while viewing posts. The best size for Google My Business post accommodates both the needs of smartphone users and maintains quality on larger screens where your business information appears.

Image sizes for product and service listings

Product photos perform best at 1200 x 900 pixels (4:3 ratio) to showcase merchandise with maximum clarity. This resolution allows customers to zoom in on product details while maintaining fast loading times—critical since product images directly influence purchasing decisions in Google My Business posts.

Service photos operate optimally at a slightly smaller 720 x 540 pixels while maintaining the same 4:3 ratio. This size balances quality with performance for service-based businesses that typically display people, equipment, or completed work rather than merchandise requiring detailed inspection.

Photo dimensions for event and offer posts

Event and offer posts demand particular attention to image sizes as they often include text overlays and time-sensitive information. The recommended aspect ratio for Google My Business posts of this type remains 4:3 (1200 x 900 pixels) to ensure consistency across your profile.

Post Type	Optimal Dimensions	Special Considerations
Events	1200 x 900 px	Leave 20% space for date overlay
Offers	1200 x 900 px	Leave space for CTA button
What’s New	1200 x 900 px	Standard post guidelines
COVID Updates	1200 x 900 px	Text overlay compatible

When scheduling these time-sensitive posts, consider that images with an action button overlay require additional planning. The bottom 20% of your image should remain free of essential elements to prevent the automated overlay from obscuring important visual information.

Photo Guidelines & File Specifications

Since 2020, Google’s image requirements have evolved significantly to meet changing user behaviors and device capabilities. The 2025 standards represent the culmination of this technical evolution, placing greater emphasis on mobile optimization, load speed, and visual quality. Today’s Google My Business image optimization demands stricter adherence to specifications than ever before.

Maximum and minimum file sizes allowed

Google enforces both minimum and maximum file size constraints for all business profile images. Each photo must be at least 10KB to meet quality thresholds, while the maximum allowed size is 5MB per image—a limitation designed to balance quality with performance across various network conditions.

The sweet spot for most business photos falls between 100KB and 1MB, providing excellent quality while ensuring rapid loading. Photos approaching the 5MB limit may trigger slower profile performance, particularly for mobile users with limited bandwidth—a factor that can negatively impact engagement metrics.

Accepted file types and resolutions

Google My Business accepts three primary image formats in 2025, each with distinct advantages depending on your visual content. Understanding the accepted formats for Google My Business images helps optimize your profile’s performance and appearance.

Format	Best Used For	Advantages	Limitations
JPG or PNG	Photos, complex images	Universal support, good quality	Larger file sizes
PNG	Graphics with transparency	Lossless quality, transparency	Largest file sizes
WebP	All image types	Smallest file sizes, good quality	Limited editing tool support

Resolution requirements vary by display context, with minimum requirements of 720p (1280 x 720) for cover photos and 250 x 250 pixels for profile images. However, providing higher resolutions—up to 1920 x 1080 for cover photos—ensures your images display optimally across high-density screens and when Google crops or resizes them for different placements.

Why does Google Business reject some photos?

Understanding why Google My Business image rejection occurs can save significant time and frustration. While technical specifications matter, content violations are the most common reason photos fail to appear on your business profile.

• Images containing excessive text or overlaid marketing copy
• Stock photos or images with visible watermarks
• Blurry, pixelated, or extremely dark content
• Photos violating copyright or featuring inappropriate content
• Images with QR codes or embedded URLs

Learn more about resolving photo rejection issues to maintain a consistent publishing schedule without interruptions.

Best Practices for Uploading and Managing GMB Images

Your GMB profile functions as a digital storefront window—either attracting or repelling potential customers based on visual presentation. Just as you wouldn’t display blurry, poorly-lit products in a physical store window, your online imagery requires the same careful curation. The difference between a hastily uploaded photo and one optimized for Google’s specifications can dramatically impact your business discovery rate.

The best image size for Google visibility in 2025

If you’re seeking a universal dimension that works well across all GMB contexts, the recommended image size is 1200 x 900 pixels. This 4:3 aspect ratio has emerged as the optimal choice for 2025, balancing Google’s requirements across posts, products, and general photos while maintaining visual quality.

This dimension represents a strategic middle ground that prevents cropping issues on mobile devices (where overly wide images get cut off) while still appearing properly proportioned on desktop displays. For business post image size, this 1200 x 900 specification ensures your visuals render correctly across Google’s increasingly diverse ecosystem of display environments.

Should you crop or scale photos before uploading?

Pre-processing your images before uploading them to your Google My Business listing is essential for maintaining consistent quality. The decision between cropping (removing portions of an image) versus scaling (resizing the entire image) depends on your original content and the target display context.

• Cropping: Best for repositioning focal points or changing aspect ratios without distortion
• Scaling: Ideal when the entire image content must be preserved
• Combined approach: Often most effective—scale down, then crop to fine-tune
• Avoid upscaling: Never enlarge small images as this creates pixelation

For optimal results, use dedicated image compression tools after resizing to reduce file size without sacrificing visual quality, ensuring your images load quickly while maintaining professional appearance.

How often should you post new photos to your GMB profile?

Consistent photo updates signal to Google that your business is active and engaged, potentially improving your visibility in search results. Restaurants and retail businesses should aim for weekly photo updates showcasing new products, seasonal offerings, or customer experiences.

Service-based businesses benefit from a bi-weekly cadence, focusing on completed projects or team activities. For established professional services with less visual variety, monthly updates featuring team events, community involvement, or facility improvements help maintain an active profile without creating content merely for frequency’s sake.

How to test image performance using Insights

The Google Business Profile Insights dashboard provides valuable metrics to assess how your images contribute to overall profile performance. Understanding these analytics helps refine your visual strategy for maximum impact.

Metric	What It Measures	Target Improvement
Photo Views	How often your images are viewed	10%+ month-over-month growth
Photo Quantity	Your photo count vs. competitors	25%+ more than category average
Photo-Driven Actions	Actions taken after viewing photos	Correlation between new photos and actions
Popular Images	Most-viewed photos by type	Identify patterns in high-performing visuals

To properly interpret these metrics, establish a baseline by recording your current statistics before implementing changes. After uploading new images that adhere to the ideal dimensions, monitor performance weekly for the first month. Look for correlations between specific image types and increased customer actions like website visits, direction requests, or calls. This data-driven approach allows you to prioritize the visual content that most effectively drives business results.

How to Upload and Optimize Photos on Google My Business

A striking 78% of consumers trust businesses with quality photos more than those without. In today’s visual-first marketplace, properly optimized images aren’t just a technical requirement—they’re the frontline of your digital marketing strategy and often the first impression customers receive of your business.

Step-by-step: How to upload a photo to Google Business

Uploading photos to your Google My Business post requires following specific steps to ensure proper display and categorization:

How to select your GMB cover and logo image

Your cover photo serves as the hero image for your entire business profile, making it the most important visual element to optimize. Select an image that showcases your location, products, or services in their best light, while adhering to the recommended 16:9 aspect ratio (1080 x 608 pixels) for proper display.

For your business logo, choose a clean, high-contrast version that remains legible when displayed at smaller sizes across Google apps. The square format (500 x 500 pixels) ensures your logo displays properly in search results and map listings. Avoid complex backgrounds or fine details that may become indistinguishable when the image is scaled down.

What happens after you upload a photo?

After uploading, your images enter Google’s review process to verify compliance with technical specifications and Google My Business image guidelines. This typically takes 12-24 hours, though complex images or high-volume submission periods may extend this timeline. During review, photos remain visible to you as “pending” in your dashboard but aren’t publicly displayed. Google scans for prohibited content, copyright violations, and adherence to format requirements before publishing. If rejected, you’ll receive a notification with a general reason, allowing you to make adjustments and resubmit.

How to replace or remove outdated images

Maintaining current, accurate visual representations of your business is crucial for customer trust. Outdated images showing previous locations, old branding, or seasonal decorations that no longer apply can create confusion and diminish confidence in your business information.

1. Log in to your Google Business Profile dashboard
2. Navigate to the Photos section from the left menu
3. Locate the outdated image you wish to replace or remove
4. For removal: Click the three-dot menu and select “Delete photo”
5. For replacement: Upload the new image to the same category, then set as preferred or featured to prioritize its display

Troubleshooting Image Issues on Google My Business

A restaurant owner struggled for weeks with rejected profile photos until discovering her images violated several of Google’s technical guidelines. After implementing proper GMB image size requirements, her profile visibility increased by 40% within two weeks. Let’s explore how to identify and resolve the most common image issues that businesses face.

Why are my Google Business photos not showing up?

When your carefully prepared photos fail to appear on your profile, several common issues may be responsible. Most frequently, images remain in pending review status, which typically resolves within 24-48 hours. However, persistent non-appearance usually indicates a more specific problem with your Google My Business image formats.

Technical violations like exceeding the 5MB file size limit or using unsupported file types often trigger silent rejections without notification. Additionally, browser caching may create the illusion of missing images—try viewing your profile in an incognito window or clearing your cache to confirm whether the issue affects all users or just your view.

What to do if your image post keeps getting rejected?

Repeated image rejections can frustrate even experienced business owners, but systematic troubleshooting can quickly identify and resolve the underlying issues. Understanding Google’s content policies and technical requirements is the first step toward consistent approval of your visual content.

• Verify dimensions match Google’s specifications (1200 x 900px for posts, 1080 x 608px for cover photos)
• Ensure your file is under 5MB and in an acceptable format (JPG, PNG, or WebP)
• Remove any text overlays, watermarks, or excessive graphic elements that violate content policies
• Check that the image isn’t too dark, blurry, or low-resolution, which can trigger quality filters
• Confirm the image content truly represents your business (not stock photography or generic imagery)

Can compression affect the image display?

Image compression can significantly impact how your photos display across the Google My Business ecosystem. Excessive compression often introduces artifacts and quality loss that may not be immediately apparent on your device but become obvious on different screens.

The key is finding the optimal balance between file size reduction and visual quality. Modern compression techniques can reduce file sizes by 60-70% with minimal quality loss when properly configured. Optimizing images for GMB requires attention to both size and quality factors.

Image Type	Recommended Compression Level	Maximum Quality Loss
Profile & Logo	Minimal (80-90% quality)	10-20%
Cover Photos	Moderate (70-80% quality)	20-30%
Product Images	Moderate (70-80% quality)	20-30%
Interior/Exterior	Higher (60-70% quality)	30-40%

FAQ: Google My Business Post and Image Size Tips

These frequently asked questions address the most common technical inquiries we receive from business owners struggling to optimize images for Google My Business. Understanding these fundamentals will help you maintain a visually compelling business profile.

What is the size of Google My Business Post?

The standard Google My Business post size is 1200 x 900 pixels with a 4:3 aspect ratio. This dimension has been optimized to display properly across Google’s ecosystem while maintaining visual quality on both mobile and desktop interfaces.

• Event posts: 1200 x 900 pixels (4:3 ratio)
• Offer posts: 1200 x 900 pixels (4:3 ratio)
• Update posts: 1200 x 900 pixels (4:3 ratio)

What size image for Google Business Post 2025?

For 2025, the Google My Business post aspect ratio remains 4:3 at 1200 x 900 pixels. Google selected these dimensions to optimize display across their increasingly diverse ecosystem of devices and platforms. According to SO9.io, this represents an evolution from previous 16:9 formats to better accommodate the vertical scrolling behavior predominant on mobile devices where most local searches now occur.

What is the limit for Google My Business post?

Google imposes several limitations on Google My Business posts that businesses must work within. Each post has a 1,500 character limit for text content, though only the first 100 characters appear in the initial view before users must click “Read More.”

• Maximum of 10 photos per post (though only the first displays prominently)
• Posts remain visible for only 7 days (except event posts, which remain until the event ends)
• Businesses are limited to 10 active posts at any time
• Maximum file types for Google My Business images include JPG, PNG, and WebP only

What is the best image size for Google?

The universally optimal dimension for best practices for Google My Business images is 1200 x 900 pixels with a 4:3 aspect ratio. This “safe” choice works effectively across all GMB contexts—from posts to product photos—while balancing quality with performance. Using this consistent size helps maintain visual cohesion throughout your profile and prevents cropping issues, particularly on mobile devices where most customers now discover local businesses through social media and search results.

How often should you post photos on Google My Business?

The ideal frequency for posting new photos depends on your business type and the visual variety available to you. Consistency matters more than volume—a regular schedule signals to both customers and search engine algorithms that your business is active and engaged.

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